Preeti begins by sharing their experience in ecommerce - “Our first attempt to launch an ecommerce store dates back 8 years ago. We tried to set up an ecommerce store using Magento. The website speed was slow. Order notifications were not coming.“
Communication was not happening to customers because email notifications were not working. It was difficult to get the errors resolved. Till a level they supported us but once the store was launched, they never came back. We were on our own. We were forced to stop our website and put our plans on hold.
A year later, hoping to get things better this time, we hired another company to do our ecommerce site. This provider was recommended by one of our friends. To our surprise, something similar happened this time too. There were errors on our site, the store was extremely slow.
Eventually they stopped responding to our calls. Later, we came to know that the company was closed.“ The second experience turned out to be even worst.
Gwalia Sweets was approached by Ecomnation in the late 2015 and the management was worried again about another bad experience. Preeti continues sharing her experience - “After much deliberation we migrated to ecomnation in october 2015. Our store went live, right before the Diwali season.”
We were really surprised and excited that we receive orders from locations unknown to us. Yesterday, we received an order from Jamshedpur.
The other day, we received an order from Port Blair. People in Tamil Nadu and Karnataka are showing the most amount of interest in our products. There is a lady from Kolkata who found us online and she orders our potato wafers every 10 days. She has ordered at least 10 times and continues to do so every few days.
Excited about the future, Preeti says - “Currently Gwalia has 25 retail stores out of which 13 are in Ahmedabad. We are expanding our base all over India and having an ecommerce website will serve two advantages."
First, we can reach to people where our physical stores are not yet present.
Secondly, they can build brand wareness through an ecommerce presence by reaching to those places.
Supported by Google Cloud