A Never Ending Ecommerce Agony Comes to an End

Preeti Sharma


Mrs. Preeti Sharma heads the marketing and sales at Gwalia Sweets. In a candid conversation with Hrishi J, she shares her ecommerce experience.

Preeti begins by sharing their experience in ecommerce - “Our first attempt to launch an ecommerce store dates back 8 years ago. We tried to set up an ecommerce store using Magento. The website speed was slow. Order notifications were not coming.“

The Magento Disaster

Communication was not happening to customers because email notifications were not working. It was difficult to get the errors resolved. Till a level they supported us but once the store was launched, they never came back. We were on our own. We were forced to stop our website and put our plans on hold.

The second attempt

A year later, hoping to get things better this time, we hired another company to do our ecommerce site. This provider was recommended by one of our friends. To our surprise, something similar happened this time too. There were errors on our site, the store was extremely slow.

“After repeated follow ups with the company owner, the errors could not be rectified.”

Eventually they stopped responding to our calls. Later, we came to know that the company was closed.“ The second experience turned out to be even worst.

Moving to Ecomnation

Gwalia Sweets was approached by Ecomnation in the late 2015 and the management was worried again about another bad experience. Preeti continues sharing her experience - “After much deliberation we migrated to ecomnation in october 2015. Our store went live, right before the Diwali season.”

A New beginning.

We were really surprised and excited that we receive orders from locations unknown to us. Yesterday, we received an order from Jamshedpur.

“Right in the first month after store was launched, we saw a lot new orders from various parts of India.”

The other day, we received an order from Port Blair. People in Tamil Nadu and Karnataka are showing the most amount of interest in our products. There is a lady from Kolkata who found us online and she orders our potato wafers every 10 days. She has ordered at least 10 times and continues to do so every few days.

A bright future ahead

Excited about the future, Preeti says - “Currently Gwalia has 25 retail stores out of which 13 are in Ahmedabad. We are expanding our base all over India and having an ecommerce website will serve two advantages."

The two advantages of an ecommerce presence

  • 1

    First, we can reach to people where our physical stores are not yet present.

  • 2

    Secondly, they can build brand wareness through an ecommerce presence by reaching to those places.

Finally, Preeti ends by saying

“With Ecomnation, the experience has been very smooth. We didn’t felt the stress at all. The store does not have a fancy design. It is really simple, which is why products get highlighted so well. I like the fact that our products are at the center stage of the website and they look so nice. Thanks to Ecomnation platform and great advice, our ecommerce journey has been smooth and stress-free.

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